MS DEWEY

Microsoft came to us and asked for a “viral” campaign to promote their new search product. How do you make something “viral”? Who the hell knows? You have to make something you think is great and hope the world agrees. It doesn’t hurt to have a smart and sexy librarian, Ms. Dewey (played by gamer geek "it-girl", Janina Gavankar), serving up sassy one-liners to your search queries. And yes, we named her after THAT decimal system (if you don't get the joke, Wikipedia it, kids).

Ms Dewey has won multiple awards, highlights include being shortlisted at Cannes Lions, AAF, and Webbys.