HEALTH work
GENENTECH “ S P A C E S ”
BAUSCH HEALTH “I Wish I Knew”
AD COUNCIL “Changing Minds”
GSK “Sideline RSV”
PFIZER “Suspect and Detect”
REGENERON “What’s Your Legacy?”
GENENTECH “Double Take”
ASTRAZENECA “Rare Connections”
BIOGEN “Heart of a Fighter”
HEALTH HIGHLIGHT REEL
Click above to see a highlight reel of all of the best HEALTH work,
or scroll down to get a deeper dive into specific pieces.
Genentech:
“ S P A C E S ”
Spinal Muscular Atrophy (SMA) is a rare genetic disorder causing progressive muscle weakness and loss of mobility. With most confined to wheel chairs with a diminishing stature, people living with SMA don’t feel very comfortable in public places.
So, how do you raise awareness and help make this marginalized community feel seen and heard?
S P A C E S raised awareness through a
first-of-its-kind musical collaboration led by creatives living with SMA. More than a campaign,
it became a global movement for diversity and inclusion, reaching 67 million impressions across
50 countries worldwide.
“ S P A C E S ”
(3:59)
case study
(2:23)
Bausch HEALTH:
“I wish I knew”
Overt hepatic encephalopathy (OHE) is a serious neurological condition caused by advanced liver disease, leading to confusion, memory loss, and extreme mood changes. Often misdiagnosed and misunderstood, OHE leaves many patients feeling isolated, ashamed, and full of regret.
To challenge these misconceptions and raise awareness for Xifaxan, we created a series of honest, relatable patient stories. These powerful narratives sparked meaningful conversations, united the OHE community, and transformed patients into advocates.
The campaign drove a 272% increase in brand awareness, 212% growth in site traffic, and reached 57,000 new patients—proving that authentic storytelling creates real impact.
“bellamy”
(2:4)
“mark”
(0:60)
“linda”
(0:60)
The ad council:
“Changing Minds”
There are 74 million children in the US, and two out of three have witnessed violence. Science shows that exposure to violence can physically harm developing brains, placing 49 million kids at risk of brain damage.
Many teachers, coaches, and nurses believed they couldn’t help. Our campaign changed that belief by sharing research showing that five simple caring gestures can help reverse this damage. Targeting the five million professionals who work with children daily, we aimed to create a new generation of healers.
Through powerful films, scientific evidence, and practical tools, the campaign sparked national conversation, reached 14 million impressions, 1.2 million professionals, and helped countless adults support traumatized children.
“chad”
(5:29)
“unique”
(5:54)
case study
(2:00)
GSK:
“Sideline RSV”
Respiratory syncytial virus (RSV) is a common but potentially deadly respiratory illness for older adults with underlying conditions, causing 177,000 hospitalizations and 14,000 deaths annually in the U.S.
Amid widespread virus and vaccine fatigue, GSK needed a fresh way to raise awareness of RSV’s risks. We launched “Sideline RSV,” a national campaign featuring Magic Johnson to educate and motivate vulnerable communities.
Through a mix of social media, live events with the YMCA, and on-the-ground outreach, the campaign achieved 14.3 million social impressions, a 600% increase in RSV searches, and 130 media articles, including coverage by ABC, CBS, TIME, and PEOPLE.
case study
(2:37)
“passion”
(1:13)
Pfizer:
“Suspect & Detect”
Pfizer challenged us to raise awareness of Transthyretin Amyloid Cardiomyopathy (ATTR-CM), a rare, life-threatening, and severely under-diagnosed heart disease affecting an estimated 200,000 people in the U.S., yet diagnosed in only about 3,000 cases.
With cardiologists having limited experience and high skepticism of pharma marketing, we created an entertaining and educational approach that was hard to ignore. Designed to be “edu-tainment”, our “Suspect and Detect” campaign featured a Dr. Detective who simplified identification and diagnosis of this complex condition.
The campaign was translated into over a dozen languages, drove a 3500% increase in ATTR-CM searches, and achieved a 93% film completion rate worldwide.
“awareness”
(2:27)
“suspect”
(2:01)
“detect”
(2:38)
REGENERON:
“What’s Your Legacy?”
People join clinical trials for many reasons, from exhausting existing treatments to facing illnesses with no available options.
While clinical trials offer hope for patients and their loved ones, awareness remains low and participation can feel intimidating. To change this, we helped Regeneron launch a campaign centered on the question, “What is your Legacy?” highlighting the lasting impact of trial participation across conditions like obesity and cancer.
The initiative inspired volunteers by reframing clinical trials as acts of discovery and contribution. The campaign generated 5.4 million impressions, over 900k video views, a 20% increase in site traffic, and 2 million social impressions, making trials feel more accessible and empowering.
“what’s your legacy?”
(1:25)
“dr. modi”
(1:40)
case study
(1:54)
GENENTECH:
“Double take”
Despite more than a quarter of the U.S. population living with a disability, the fashion industry rarely reflects their needs, creativity or individuality. To address this gap, Genentech partnered with individuals living with spinal muscular atrophy (SMA) to reimagine inclusive, fashion-forward design.
The result was Double Take, a fashion show showcasing adaptive looks created by SMA influencers in collaboration with Open Style Lab. Designs featured thoughtful innovations like hidden magnets, seated-fit tailoring, capes, and stretch panels.
Attended by over 200 people, including major fashion journalists from Vogue, The New York Times, Rolling Stone and MM+M, the show sparked widespread conversation and generated more than 130 earned media stories across top outlets such as Vogue, People, and Women’s Wear Daily.
CASE STUDY
(2:24)
Alexion / ASTRAZENECA:
“Rare Connections”
Rare Connections is an award winning patient-centric awareness campaign highlighting the emotional and physical realities of rare diseases. Through documentary-style films and authentic storytelling, it aims to build community, reduce isolation, and elevate underrepresented patient voices.
The first film follows three people living with NMOSD who exchange personal letters about diagnosis, fear, and uncertainty. As they read each other’s stories, they realize they are not alone and share more common experiences than expected.
The second film features three people living with gMG, sharing honest stories about fear, daily challenges, and the critical support of loved ones, culminating in emotional reunions that highlight connection and resilience.
“NMOsd”
(4:32)
“gmg”
(7:38)
Biogen:
“Heart of a fighter”
Approximately 300,000 Americans live with Multiple Sclerosis (MS), facing daily challenges marked by pain, uncertainty, and constant obstacles.
To support this community, we launched a campaign for Tysabri, an effective yet high-risk treatment, with the goal of celebrating the strength of those who choose it. The campaign revealed that behind every Tysabri patient is the heart of a fighter.
By giving patients the platform to share their own stories in their own words, we highlighted powerful narratives of hope, resilience, and courage that inspired others living with MS.
At launch, the campaign achieved 75,000 unique visits, a 78% higher film engagement rate, and delivered a 10:1 return on investment.
“cathy”
(0:60)
“lindy”
(0:60)
“rick”
(0:60)
Congrats, you made it all the waaaaaaaay to the end of the Health work.
Let’s make something special together.
(PS: Did you check out the Consumer work?)