CONSUMER work
CONSUMER HIGHLIGHT REEL
Click above to see a highlight reel of all of the best consumer work,
or scroll down to get a deeper dive into specific pieces.
THE WORK
HBO:
“The defiant ones”
#DEFIANT is an integrated launch campaign for HBO’s four-part documentary “The Defiant Ones” chronicling the unlikely partnership of Dr. Dre and Jimmy Iovine.
A celebration of rule breakers who reshaped contemporary culture, the campaign echoed director Allen Hughes’ years-long, secretive effort to capture intimate stories from music’s true disruptors. Dr. Dre wanted this to be bigger than the “Straight Outta Compton” launch (no pressure!), so the #Defiant filter was born. It took over social feeds as the print took over Times Square and subway tunnels, surrounding NYC with bold, uncompromising creative.
The launch culminated in an exclusive live event in Brooklyn, transforming the documentary into a cultural moment and positioning HBO as the home of fearless, culture-defining storytelling.
CASE STUDY
(1:33)
“The Server Unleashed”
microsoft:
“The Server Unleashed”
Servers aren’t sexy. They’re big, hot, complicated machines hidden in office basements. So how do you raise awareness for powerful new server software? You turn it into a sleek, can-do-anything robot.
“The Server Unleashed” is an award-winning, integrated campaign that brought enterprise technology to life through storytelling and spectacle. An anthropomorphic server transformed into a dynamic robot, serving as an accessible metaphor for Microsoft’s scalable, adaptive solutions.
Spanning film, digital, and experiential, our campaign translated complex technical benefits into an engaging, emotional narrative. By humanizing infrastructure and dramatizing performance, “The Server Unleashed” elevated awareness, drove engagement, and reimagined how enterprise innovation could come to life.
“showdown”
(0:30)
“deployment”
(0:30)
“IMITATOR”
(0:30)
XBOX:
“You’re in the movies”
Blending Hollywood nostalgia with interactive fun, “You’re In the Movies” was an award-winning, integrated campaign for Xbox.
Featuring Burt Reynolds at his charismatic best, the campaign cast him as an enthusiastic mentor eager to welcome players into the world of movies. Burt shared his larger-than-life wisdom, encouraging fans to step in front of the camera and become the star themselves using the game’s motion-based technology.
Spanning broadcast, digital, in-store, and experiential activations, the campaign humorously blurred the line between audience and actor, celebrating self expression, play, and the thrill of being “in the movies” with a legendary guide.
RIP Burt, you absolute legend.
“BURT - short”
(0:30)
“burt - long”
(1:43)
The ad council:
“changing minds”
There are 74 million children in the US, and two out of three have witnessed violence. Science shows that exposure to violence can physically harm developing brains, placing 49 million kids at risk of brain damage.
Many teachers, coaches, and nurses believed they couldn’t help. Our campaign changed that belief by sharing research showing that five simple caring gestures can help reverse this damage. Targeting the five million professionals who work with children daily, we aimed to create a new generation of healers.
Through powerful films, scientific evidence, and practical tools, the campaign sparked national conversation, reached 14 million impressions, 1.2 million professionals, and helped countless adults support traumatized children.
“chad”
(5:29)
“unique”
(5:54)
case study
(2:00)
audi a8 launch:
“insight driven”
The award-winning, integrated launch campaign for the Audi A8 redefined luxury through obsessive attention to detail.
Built as a 360-degree effort, the campaign spotlighted the unseen craftsmanship behind the vehicle’s design, such as Audi’s use of ostrich feathers to gently clean the body before painting, revealing even the smallest imperfections.
This insight-driven storytelling ran across print, digital, and direct channels. High-value Audi customers received a tactile direct-mail teaser featuring a real ostrich feather, sparking curiosity and intrigue.
By focusing on precision rather than performance alone, the campaign elevated the A8 as a true expression of refined engineering and uncompromising luxury.
transitions:
“transitions expeditions”
What happens when you take a guy who loves his Transitions, shove him in a van, and send him all over the country? You meet a lot of interesting people, share a lot of great stories, and see a lot of corn.
“Transitions Expeditions” is an award-winning, integrated launch campaign introducing four new lenses from Transitions Optical.
Featuring comedian Tim Martin, the campaign put him on the road in a branded van, traveling across the country to meet real people and explore real light conditions. Through a series of short, man-on-the-street films, Tim used humor and spontaneity to demystify the benefits of each new lens, making advanced optical technology relatable and entertaining.
Supported by digital, social, and retail integrations, the campaign blended comedy with education, turning everyday conversations into memorable brand moments and bringing Transitions’ innovation to life in an authentic, engaging way.
“mall”
(3:17)
“drivewear”
(2:37)
case study
(2:10)
nortel:
“hyper-connectivity”
“Hyper-connectivity” is a powerful, integrated corporate campaign for Canadian telecom leader Nortel, positioning the brand as the driving force behind a faster, more seamless digital world.
The campaign contrasts the frustration of disconnected, sluggish technology with Nortel’s ability to unite devices, networks, and data into one fluid global experience.
Through striking visual metaphors and cohesive storytelling across film, print, digital, and trade channels, Nortel was cast as the hero enabling speed, reliability, and scale.
By elevating complex infrastructure into a clear, human benefit, “Hyperconnectivity” reinforced Nortel’s leadership in global networking and made the promise of truly connected technology both tangible and compelling.
“hyper-connectivity”
(4:49)
“office in
a box”
(0:30)
microsoft:
“defy all challenges”
Everyone needs a little kick in the pants from time to time, especially professional developers who are constantly faced with tight deadlines, shrinking budgets and globally fragmented teams.
“Defy All Challenges” is an integrated campaign for Microsoft Visual Studio Team System that used humor to dramatize the power of collaboration. A passionate soccer coach served as the unlikely motivator, inspiring an IT team the same way he would his players to work better together and win.
In a series of short films, the team appeared in exaggerated scenarios—open-heart surgery, high-flying circus acrobatics, a Formula One pit crew, and a rowing team—each requiring flawless coordination. The coach’s whistle cut through the chaos as he offered guidance.
By equating teamwork in life-or-death moments with software development, the campaign made collaboration memorable and human.
“operation”
(0:30)
“acrobats”
(0:30)
“pit crew”
(0:30)
AARP:
“Know Where To Look”
The answers might be right in front of you, if you just #KnowWhereToLook
We created an integrated campaign for AARP that addressed the confusion and frustration many seniors feel when navigating health solutions and savings.
Using relatable, everyday situations the campaign showed people overlooking answers that were right in front of them, mirroring how complex information can obscure simple solutions.
Across TV, print, digital, and social media, the message gently reminded audiences that guidance doesn’t have to be hard to find. By positioning AARP as the trusted place to turn for clarity, value, and support, the campaign reassured seniors that the smartest choices are often closer and more accessible than they think.
“bump”
(0:15)
“bathroom”
(0:15)
“bike”
(0:15)
MSN MUsic:
“Meet More Music”
“Meet More Music” is an integrated campaign for MSN Music created to help Microsoft compete in a marketplace dominated by Apple.
Leveraging Microsoft’s massive user base, the campaign positioned MSN Music as a modern, credible destination by spotlighting top artists like Green Day, Gwen Stefani and Kanye West. Simple, clean, and visually beautiful, the work felt fresh and contemporary while highlighting exclusive songs, videos, and behind-the-scenes content you couldn’t find on iTunes.
Running across digital, print, and online experiences, the campaign emphasized discovery and access, paired with a sleek new user interface. “Meet More Music” reframed MSN Music as a vibrant hub for fans to connect with artists and explore more of what they love.
Let’s make something special together.
(PS: Did you check out the Health work?)